Attract Research & Marketing is a market research and consulting firm dedicated to the experience economy.

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Attract Research & Marketing

Our mission is to empower the experience economy—tourism, attractions, and cultural institutions—through actionable insights and data-driven strategies. We are committed to helping our clients create unforgettable experiences, optimize operations, and drive growth by uncovering the trends and preferences that matter most to their audiences. With a passion for elevating the value of shared experiences, we provide the tools and knowledge needed to thrive in an ever-evolving marketplace.

20+

Experiences Elevated

18%

Average Revenue Increase

1M+

Data Points Analyzed

$50M+

Increase in Admissions Support

Existing Visitor/Donor Studies

By engaging with your existing base, we execute research studies to answer your critical questions and provide you with strategic recommendations to realize your goals.

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Services include:

  • On-Site Customer Analysis 
  • Market Segmentation
  • Membership Analysis
  • Donor Analysis
  • Advertising Attribution

Core Marketing Studies

By engaging with both your existing and potential customers, we execute research studies to answer your critical marketing questions and provide you with strategic recommendations to realize your goals.

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Services include:

  • Competitive Positioning
  • Growth Opportunities Analysis
  • Creative Materials Testing
  • Concept Testing
  • Pricing Analysis
  • Market Sizing Analysis

Research Products

Our research products are designed to deliver year-round reporting. They ensure that your marketing dollars are working for you, your operations are finely tuned, strategic opportunities are realized, and attendance goals are exceeded.

Consulting

Designed to best meet our client's needs, our consulting services span both short and long term engagements, including post-research strategic implementation to long term executive level staff assignments. We offer fractional to full time CMO, CDO, and CEO positions.

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Client TESTIMONIALs

"Their studies helped us better define our core audience, understand what makes them tick, and recognize opportunities for audience growth."

stacy SHUSTER, vice President of marketing, ripley's believe it or not
CLIENT TESTIMONIALs

“The research helped the organization avoid stumbling blocks, make good business decisions and informed investments. Partner with Attract if you want to achieve your business objectives.”

Michael Frazier, CHIEF COMMUNICATIONS OFFICER, AMERICA 250
client TESTIMONIALs

Their reports brought to light significant opportunities in both the tourism and local markets to increase museum traffic and they provided a clear roadmap on how to achieve this goal.” 

mike clancy, Vice President, Digital Strategy, 9/11 memorial & museum

Case Studies

How a few key data points applied
effectively can change everything.

HELPING NEW YORKERS ENGAGE WITH 9/11

New Yorkers were not visiting the 9/11 Memorial & Museum.

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INCREASING ATTENDANCE THROUGH BETTER TARGETING

An exhibition of biblical artifacts in Times Square was not hitting forecasted sales goals.

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Identifying Growth Opportunities

A New York City tour bus company  was not hitting its sales goals.

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ALL CASES
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Our Latest Updates

Reopening Museums after COVID-19

As museums prepare to reopen there are a handful of policies they need to enact and clearly communicate in order to calm visitor anxieties, provide a safe environment, and ultimately regain visitation.

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The hopeful US traveler. Coronavirus and travel plans.

The coronavirus will, of course, change immediate travel plans but there is hope among US travelers that we’ll be back to normal before too long.

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