Attract is a market research and consulting firm dedicated to museums and non-profits - organizations working to make the world a better place.

learn more

Data For The Better

Our mission is to empower organizations dedicated to creating positive change in the world. Through data-driven research and strategic consulting, we enable our clients to maximize their impact and advance their missions. We are committed to building a more sustainable, harmonious, and prosperous world, one organization at a time.

20+

Missions Elevated

12%

Average Revenue Increase

1M+

Data Points Analyzed

$50M+

Increase in Mission Support

Existing Visitor/Donor Studies

By engaging with your existing base, we execute research studies to answer your critical questions and provide you with strategic recommendations to realize your goals.

Learn More

Services include:

  • On-Site Customer Analysis 
  • Market Segmentation
  • Membership Analysis
  • Donor Analysis
  • Advertising Attribution

Core Marketing Studies

By engaging with both your existing and potential customers, we execute research studies to answer your critical marketing questions and provide you with strategic recommendations to realize your goals.

Learn More

Services include:

  • Competitive Positioning
  • Growth Opportunities Analysis
  • Creative Materials Testing
  • Concept Testing
  • Pricing Analysis
  • Market Sizing Analysis

Research Products

Our research products are designed to deliver year-round reporting. They ensure that your marketing dollars are working for you, your operations are finely tuned, strategic opportunities are realized, and attendance goals are exceeded.

Consulting

Designed to best meet our client's needs, our consulting services span both short and long term engagements, including post-research strategic implementation to long term executive level staff assignments. We offer fractional to full time CMO, CDO, and CEO positions.

Learn More

lorem ipsum dolor sit amet lorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit ametlorem ipsum dolor sit amet

Client TESTIMONIALs

"Their studies helped us better define our core audience, understand what makes them tick, and recognize opportunities for audience growth."

stacy SHUSTER, vice President of marketing, ripley's believe it or not
CLIENT TESTIMONIALs

“The research helped the organization avoid stumbling blocks, make good business decisions and informed investments. Partner with Attract if you want to achieve your business objectives.”

Michael Frazier, CHIEF COMMUNICATIONS OFFICER, AMERICA 250
client TESTIMONIALs

Their reports brought to light significant opportunities in both the tourism and local markets to increase museum traffic and they provided a clear roadmap on how to achieve this goal.” 

mike clancy, Vice President, Digital Strategy, 9/11 memorial & museum

Case Studies

How a few key data points applied
effectively can change everything.

HELPING NEW YORKERS ENGAGE WITH 9/11

New Yorkers were not visiting the 9/11 Memorial & Museum.

LEARN MORE

INCREASING ATTENDANCE THROUGH BETTER TARGETING

An exhibition of biblical artifacts in Times Square was not hitting forecasted sales goals.

LEARN MORE

Identifying Growth Opportunities

A New York City tour bus company  was not hitting its sales goals.

LEARN MORE
ALL CASES
blog

Our Latest Updates

Reopening Museums after COVID-19

As museums prepare to reopen there are a handful of policies they need to enact and clearly communicate in order to calm visitor anxieties, provide a safe environment, and ultimately regain visitation.

Learn More

The hopeful US traveler. Coronavirus and travel plans.

The coronavirus will, of course, change immediate travel plans but there is hope among US travelers that we’ll be back to normal before too long.

Learn More
See all