Blog

Reopening Museums after COVID-19

As museums prepare to reopen there are a handful of policies they need to enact and clearly communicate in order to calm visitor anxieties, provide a safe environment, and ultimately regain visitation.

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The hopeful US traveler. Coronavirus and travel plans.

The coronavirus will, of course, change immediate travel plans but there is hope among US travelers that we’ll be back to normal before too long.

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Targeting Parents? Better Get them Before they Arrive.

Parents are planning the majority of their trip before leaving for their destination.

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The Path to Purchase

Understanding how tourists make purchase decisions will refine your media strategy and increase sales.

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Do You Need to Be in a Tourist Pass?

The short answer is yes if you are a mid-level priority for tourists.

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How Important are Online Reviews for Museums and Attractions?

The short answer is very important and in some cases more important than price.

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International Tourists, a Smaller Segment but a More Valuable Visitor

Although international tourists only make up 21% of NYC tourists they offer a more valuable customer for the tourism economy than US visitors. The simple reason, they stay longer and spend more.

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Is the Airbnb Traveler a Different Kind of Tourist?

This new way to experience a city raises one fundamental question for the tourist economy, is the Airbnb traveler a different kind of tourist?

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Don’t Depend on Discounts

Tourists are buying tickets to attractions they want to visit, not simply the cheaper options.

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NYC Tourists Have Been Here Before

The majority of tourists have been here before and have either passed on your experience or already visited.

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NYC Tourist Activity Planning for 2019

A lot of planning is done before tourists get to NYC, especially among parents.

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