As museums prepare to reopen there are a handful of policies they need to enact and clearly communicate in order to calm visitor anxieties, provide a safe environment, and ultimately regain visitation.
Read moreThe coronavirus will, of course, change immediate travel plans but there is hope among US travelers that we’ll be back to normal before too long.
Read moreParents are planning the majority of their trip before leaving for their destination.
Read moreUnderstanding how tourists make purchase decisions will refine your media strategy and increase sales.
Read moreThe short answer is yes if you are a mid-level priority for tourists.
Read moreThe short answer is very important and in some cases more important than price.
Read moreAlthough international tourists only make up 21% of NYC tourists they offer a more valuable customer for the tourism economy than US visitors. The simple reason, they stay longer and spend more.
Read moreThis new way to experience a city raises one fundamental question for the tourist economy, is the Airbnb traveler a different kind of tourist?
Read moreTourists are buying tickets to attractions they want to visit, not simply the cheaper options.
Read moreThe majority of tourists have been here before and have either passed on your experience or already visited.
Read moreA lot of planning is done before tourists get to NYC, especially among parents.
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