Our studies are designed to obtain the best quality data by asking the right audience the right questions to get the answers you need.
Building on a foundation of research we will develop a roadmap for a successful launch plan.
Leveraging key insights from creative and brand testing we will develop or refine your visual identity and voice.
Combining our demographic research with a current understanding of the media landscape we outline a path to a focused and effective media mix.
Expanding on our pricing research we will develop a comprehensive blueprint of pricing options and creative pricing solutions to best fit your offering.
Taking research beyond the report, we work with your team to build informed data-driven strategies that drive the wanted results.
Who is my audience? What motivates them to visit? What will they tell others about their experience? By conducting surveys in your venue, we gain a clear understanding of your core demographics, most engaged audience segments, their inherent value, visitor satisfaction, NPS, how to structure your marketing efforts more efficiently, potential growth opportunities, and much more.
What are the core segments that make up my audience? How can I best connect with each group? Combining your in-house data and our custom research, we define the distinct segments that constitute your audience base, assign a value to each, and outline how best to target and message them.
Why are members not renewing? Are they satisfied? What could we be doing differently? How can we increase membership? By engaging with your present membership base and those whose membership has lapsed, either through a qualitative or quantitative study, we answer these critical questions and provide you with a strategic roadmap to fine tune your membership program.
Why are visitors / members not donating? What could we be doing differently to increase contributions? By engaging with your visitors and members through either a qualitative or quantitative study, we answer these critical questions and provide you with a strategic roadmap to fine tune your donation program.
What is my ROI on hard-to-track media? What media channels are working hardest for me? Through a media-focused survey of your existing audience, we concentrate on the main drivers of attendance across all paid and earned media. Using this data we assign a monetary value and corresponding ROI to each media channel through our proprietary attribution model, allowing planners to more efficiently allocate budget to those hard-to-track media channels. Clients are provided with a dashboard to access this information in real time.
Why are potential visitors picking the competition over us? How do our competitors’ visitors feel about our venue? How do our visitors feel about the competition? By engaging with your visitors as well as those of your rivals, we examine their perceptions of your business, core reasons for committing to one versus the other and potential opportunities.
Who am I failing to attract? What new audience segments offer the greatest potential? Why am I not on their radar? Normally conducted after an existing audience analysis where we have assessed the potential holes in your attendance, we target defined samples to identify the most valuable market opportunities for your venue with respect to growth and revenue potential. Additionally, we identify how best to target these groups through an analysis of demographics, market penetration, awareness, interest, and media habits.
Are my ads right for my audience? What messages are they conveying? Through either focus groups or online studies, we evaluate what aspects of your creative are working with your core market segments, what aspects are missing the mark, and recommend how to fine tune your campaign.
Is this new exhibition / visitor experience worth pursuing? Through either qualitative or quantitative studies, we present your concept to your core market segments and provide you with an assessment of interest in the idea along with its perceived strengths and weaknesses
Are there different pricing structures that could better drive revenues and benefit my visitors? Combining an analysis of your existing pricing structure, ticketing channels, ticket mix, and per cap with a quantitative research study of both existing and potential customers, we identify ways to boost revenues while maintaining or improving customer satisfaction.
What’s the size of the audience segment we’re thinking of targeting? What are the potential benefits to be gained by targeting this group? What is their interest in our venue? Through a quantitative study of both existing and prospective visitors, we answer these critical questions and provide you with a clear understanding of a specific segment’s market size and potential.
Going beyond the quantitative data, we foster engaged discussions with the right people to gain their opinions, motivations, and perceptions with respect to your critical questions. Focus groups are offered both in person or remotely via online video software.