What is my ROI on hard-to-track media? What media channels are working hardest for me? Through a media-focused survey of your existing audience, we concentrate on the main drivers of attendance across all paid and earned media. Using this data we assign a monetary value and corresponding ROI to each media channel through our proprietary attribution model, allowing planners to more efficiently allocate budget to those hard-to-track media channels. Clients are provided with a dashboard to access this information in real time.