Tourism Research Program

Tourism Research Program (NYC & LA)

With our subscription program, attractions and museums can benefit from in-person research conducted on the ground in NYC and LA at a fraction of what it would cost as the sole client and benefit from unique questions specific to their venue. The program will deliver quarterly reports outlining the attractions and museums that tourists are visiting and how they are making their decisions when visiting NYC or LA. The reports will also outline the market segments visiting your venue and the reasons they visited your attraction, the market segments not visiting your venue, the main reasons they didn’t visit, and what attractions they visited instead.

Enabling marketers to...

  • Validate media spend
  • More efficiently spend marketing dollars
    - Improve targeting and media selection
    - Improve messaging and advertising
  • Create targeted pricing/discounting
  • Identify strategic opportunities
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