CHALLENGE:
An exhibition of biblical artifacts in Times Square was not hitting forecasted attendance goals.
RESEARCH:
An extensive online survey of tristate museum-goers to gauge interest in attending the exhibition.
KEY FINDING:
Tri-state area Christians demonstrated interest in attending well above the average.
PLAN:
We built a grassroots, digital, and earned media campaign targeting this group.
RESULT:
A month after launch we saw an increase in weekly attendance of 11%.
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